Who are your competitors
A competitor is often someone who sells the same or similar products and who influences your company to perform better by adjusting and giving a better offer to the customer to win the deal. In modern e-commerce, many have a product mix between external brands together with self-produced brands where you compare your own pricing set against one or more competitors within different channels.
The term “overlapping products” is a way of identifying one or more competitors. This can be used in both your pricing strategy and your product strategies in many different ways. Its based on three different ways of sorting your and your competitors products:
- Products that you carry but the competitor lacks
- Products that you share with your competitor
- Products the competiter has, but you lack
Depending on the mix between these types you can apply different kinds of strategies for different categories.
