Swedish news publisher VA has written an article about Priceindx and how automatic pricing is changing the retail environment.

Excerpt from English version below:

When the e-retailers range of products increases and the competition is sharp, it will not be enough to set prices like before. It should be done data-driven and preferably automatically, says the price analysis company Priceindx. “Amazon sets new demands on the Swedish companies,” says Jan Tallroth and Curt Luks.

Pricing is not an easy task in a competitive market. Identical or comparable products obviously need to be handled both strategic and tactical level – a lower price larger turnover but also lower margins. And vice versa. And what does it say about your brand and position. All these considerations need exact and accurate data.

Continue reading the full article in English: Open PDF